[stag_video src=” https://www.youtube.com/watch?v=GCJ-REjrUrw”]

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

This week’s video is all about defining your ideal target audience so that you can build your TRIBE and also get the most out of your marketing efforts.

I also believe that this part of the process of building your brand requires the most COURAGE.

Reaching out to people will require you to be a leader, a server, a friend and professional advisor which can be scary considering there WILL be people who will turn you away. (E-high five if you feel me!)

But I always try to see that when you step out of your own way and accept your responsibility to serve with your creativity, it’s worth all the hard work because you have the blessed opportunity to create communities and cultivate relationships with people who will pay the generosity forward.

Insert SMILE here. =)

And that, is all the reward I need!

I’d love to know what you think of this video and my insights! If you are moved to share your thoughts or just say hello to me, leave me a comment below the video!

Until then, UNLEASH your creativity, DISCOVER your voice and AMPLIFY your message!

To your captivating online presence,