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I want to bring up something that I’ve been learning a lot about and I think it can really help you with creating your brand.  The key word is: SIMPLE.

I’m not just talking about making things simple for the sake of getting things done, but simplicity for the sake of having QUALITY over quantity with what ever it is that you’re doing. And let me tell you, I am falling in loooove with this concept more and more!

Lately, I’ve been attracted to the number 3 as my rule of thumb for keeping things simple. Each day, I think to myself “what are 3 things that I need to get done today?”. Or, when I’m creating my content for Brand Essence TV,  I shoot for 3 things that I must absolutely have to share with you so that you can take away key ideas without getting super overwhelmed.

Today, I am sharing my super SIMPLE formula, also using my rule of 3, to help you with your visual identity design! I know that this is an aspect of branding that can easily be expanded upon so it’s hard to figure out where to lay the boundaries and when to stop adding on design elements.

So I hope this video will help you strategize your visual identity design for your website!

I’d love to know what you think about this week’s video! I tried a few different things this time, I’d like to know if you caught it! If so, leave me some feedback below, I’d love to hear from you!

To your captivating online presence,


 P.S. I just want to let you know that I APPRECIATE YOU! Thank you for allowing me to send you some sunshine weekly. I really do believe that together, we can elevate the world, one brand at a time!